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What gives Pinnacle the most buck for the bang?

 
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GranFalloon
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Joined: 21 Mar 2007
Posts: 647

PostPosted: Wed Mar 14, 2012 1:21 am    Post subject: What gives Pinnacle the most buck for the bang? Reply with quote

That old idiom sounds weird when flipped around.

There are a bunch of ways for us to get our books these days, and I like to see my dollar well spent. Particularly, I like to see the creators of these fine books be as well compensated as possible. Obviously, if I see a good deal, I'll go for it. All other things being equal though, how do you guys like to see your books getting picked up?

If it makes a difference, my local game store doesn't really stock RPGs. They can order books, but really only have space for comic books and Magic: The Gathering. So by buying through them I'm helping some decent folk stay in business, but it's not really fostering a local RPG community.
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The Dread Polack
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Joined: 02 Mar 2011
Posts: 393
Location: Minneapolis, MN

PostPosted: Wed Mar 14, 2012 12:25 pm    Post subject: Reply with quote

I was briefly in the sales department at FFG, and I can say that we got the most money when people bough products directly from us. This is pretty obvious to some of you, since you know that the distributors and retailers aren't taking their cut.

However, that's not necessarily how we wanted it to go.

* Although it's becoming less true, most people heard about our product at their FLGS, and having copies in the store meant people got to look at them, and were more likely to buy.

* The publisher -> distributor -> retailer infrastructure is well established and fairly efficient.

* Cutting out the distributors and retailers meant they lost revenue, and we didn't want to hurt that infrastructure. It worked for us as well as them.

* If everyone started ordering directly from us, our warehouse would be overwhelmed.

So, when people called and asked how they could get our products (usually from a small, remote US town or overseas), we would first tell them to contact their closest retailer, and give them the number to the distributor who covered that area. If that didn't work, we'd point them to an online retailer. Lastly, we'd tell them to order directly from our web site.

I remember some of the big online retailers, like amazon, or even some smaller game-centric stores were being supplied directly from publishers, but selling their products at discounted prices. The distributors were annoyed by this, since they were cut out of this, and they were losing business from retailers who wanted to buy directly from publishers as well. This was 7 years ago, and I'm not sure how things have changed, but I know you can still find way better prices online than you can often find at your FLGS.
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jpk
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Joined: 03 Apr 2007
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Location: Tazewell, East Tennessee, USA

PostPosted: Fri Mar 16, 2012 1:01 am    Post subject: Reply with quote

After double-checking with our illustrious leader, our official preferences (which we hope you will share) are:

1. Buy printed materials from your FLGS
2. Order printed materials from the Studio 2 Publishing web site*
3. Download digital material from the Pinnacle digital store**
4. Download digital material from the Studio 2 Publishing web site
5. Download digital material from RPGNow or DriveThruRPG
6. Get your mitts on our stuff however else you (legally) can

*Yes, we really like printed materials. How can you not?
**You're right, this option hasn't existed for years. You can expect to hear more about it as it continues its long, slow crawl back from the grave. Even if they're digital, we love our undead!

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Pinnacle Entertainment, www.peginc.com
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Sherman
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Joined: 28 Feb 2007
Posts: 162
Location: Fort Collins CO

PostPosted: Sun Mar 18, 2012 6:11 am    Post subject: Reply with quote

I appreciate the nod to retailers, but when you're offering materials before my distributors even have them in their system (PDF counts...), it's hard for me to create much of a buzz or excitement for an item. I have to say I'm personally excited to see what's in Last Sons, but I can't really relate that excitement to my customers since the product is already available, just not through me...

Thank you for not being Paizo and trying to create a subscription system to completely cut retailers and distributors out of the loop. Mayfair is my favorite company for their business practices, and Paizo is by far my least favorite...
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Last edited by Sherman on Sun Mar 18, 2012 6:33 am; edited 1 time in total
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Timon
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Joined: 21 Feb 2011
Posts: 1078
Location: Haarlem in the Netherlands

PostPosted: Sun Mar 18, 2012 6:27 am    Post subject: Reply with quote

jpk wrote:
After double-checking with our illustrious leader, our official preferences (which we hope you will share) are:

1. Buy printed materials from your FLGS
2. Order printed materials from the Studio 2 Publishing web site*
3. Download digital material from the Pinnacle digital store**
4. Download digital material from the Studio 2 Publishing web site
5. Download digital material from RPGNow or DriveThruRPG
6. Get your mitts on our stuff however else you (legally) can

*Yes, we really like printed materials. How can you not?
**You're right, this option hasn't existed for years. You can expect to hear more about it as it continues its long, slow crawl back from the grave. Even if they're digital, we love our undead!

I note that Amazon/Barnes&Noble/Play are not anywhere on that list except of course as part of 6. Intent or omission?
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jpk
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Joined: 03 Apr 2007
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Location: Tazewell, East Tennessee, USA

PostPosted: Sun Mar 18, 2012 10:40 pm    Post subject: Reply with quote

Sherman wrote:
I appreciate the nod to retailers, but when you're offering materials before my distributors even have them in their system (PDF counts...), it's hard for me to create much of a buzz or excitement for an item. I have to say I'm personally excited to see what's in Last Sons, but I can't really relate that excitement to my customers since the product is already available, just not through me...

Thank you for not being Paizo and trying to create a subscription system to completely cut retailers and distributors out of the loop. Mayfair is my favorite company for their business practices, and Paizo is by far my least favorite...

Almost universally, distributors have placed preorders before our PDFs and bundles are available. How they choose to distribute that information and solicit orders is beyond our control.

We like to think we make every reasonable effort to support local retailers. Frankly, we love you guys and are excited you're still with us, and we hope to be able to say that for a long, long time to come.

There was a lot of intense debate about adding preorders and advance PDFs before we did so these last few years, and it was all centered around retailer impact. I can happily say that the amount of print products sold indirectly (not from us to an end consumer) since we've begun offering preorder bundles and early PDFs has remained steady or increased. That's as close a measure as we have for gauging retail sales, and it doesn't seem to have suffered, which is one reason we continue the program.

We wish you all the luck in your retail efforts, and we're grateful for your continued support.
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Pinnacle Entertainment, www.peginc.com
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jpk
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Joined: 03 Apr 2007
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Location: Tazewell, East Tennessee, USA

PostPosted: Sun Mar 18, 2012 10:58 pm    Post subject: Reply with quote

Timon wrote:
jpk wrote:
After double-checking with our illustrious leader, our official preferences (which we hope you will share) are:

1. Buy printed materials from your FLGS
2. Order printed materials from the Studio 2 Publishing web site*
3. Download digital material from the Pinnacle digital store**
4. Download digital material from the Studio 2 Publishing web site
5. Download digital material from RPGNow or DriveThruRPG
6. Get your mitts on our stuff however else you (legally) can

*Yes, we really like printed materials. How can you not?
**You're right, this option hasn't existed for years. You can expect to hear more about it as it continues its long, slow crawl back from the grave. Even if they're digital, we love our undead!

I note that Amazon/Barnes&Noble/Play are not anywhere on that list except of course as part of 6. Intent or omission?

Intent. Remember that the original question was about where we get the most from your purchases.

We as a company get nothing in particular from Amazon or Barnes & Noble over any other outlet, and they don't actively target our niche hobby industry for support. Since there are options from which we get a larger percentage or that are actively supporting the hobby market in which we sell, our preferences naturally go to them.

If you prefer Amazon, Barnes & Noble, or that weird guy on the corner that sells books and puppies from a roasted chestnut cart when it's not the holidays, go wild. There are no (legal) sales that make us unhappy, by any means.
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kronovan
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Joined: 01 Mar 2011
Posts: 679

PostPosted: Mon Mar 19, 2012 12:49 pm    Post subject: Reply with quote

jpk wrote:
1. Buy printed materials from your FLGS


Absolutely my number 1 preference as a consumer. It's a challenge though living north of the 49th parallel as book prices are much higher. The 9"x5" softcover explorer format is a God send as far as I'm concerned. Wink

Sherman wrote:
Mayfair is my favorite company for their business practices

That's a bit surprising to me, because as a consumer who purchases many boardgames they've been hands down the worst publisher I've ever dealt with. They're the only boardgame company I've ever corresponded with that flat out refused to replace missing parts from a new game. I guess I shouldn't be suprised though that their biz practices are different for a LGS.

Quote:
and Paizo is by far my least favorite...

Yep, I've heard that so much from LGS owners that I now mention it as a negative to friends and aquaintances who aks me about Pathfinder. IMO their subscription approach is damn foolish considering that with the momentum they've built they could seriously start to challenge D&D as the favored PnP at LGS tables. Talk about a great way to run interference on momentum you've gained in the local gaming scene. Confused


Last edited by kronovan on Mon Mar 19, 2012 3:43 pm; edited 1 time in total
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Timon
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Joined: 21 Feb 2011
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Location: Haarlem in the Netherlands

PostPosted: Mon Mar 19, 2012 1:35 pm    Post subject: Reply with quote

Well the chestnut guy offers free puppies with every game system you buy...so it is kind of a no-brainer. It is so hard to find a cheap source of fresh puppy-meat otherwise. Twisted Evil
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Snate56
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Joined: 11 Jun 2006
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Location: Monroe, Washington

PostPosted: Mon Mar 19, 2012 11:44 pm    Post subject: Reply with quote

Timon wrote:
Well the chestnut guy offers free puppies with every game system you buy...so it is kind of a no-brainer. It is so hard to find a cheap source of fresh puppy-meat otherwise. Twisted Evil


Yer just not trying.



SteveN
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